Colben: High Precision on Custom Projects
In 2015, the company began its transformation journey, evolving from an artisan enterprise into an SME industry. The acquisition and development of new skills, the strengthening and building of the supply chain, together with the elaboration of a long-term strategy and the vision of the Benetti family, enabled the company to achieve significant growth objectives and expand its core business.
The production area, constantly updated and innovated, remains the core of the company’s activities, representing the nerve center of Colben and the starting point for every new entrepreneurial challenge.
The brand
The Chip Boutique
The brand “La Boutique del Truciolo” is a tribute to deep-rooted artisanal traditions consolidated over time. The expression “making chips”, often used within the family, represented not only the daily work activity but also a true symbol of commitment and shared growth within the company together with its collaborators. The chip, far from being considered waste, thus took on the meaning of work and development.
The term “boutique” evokes the uniqueness of a craft and know-how deeply rooted in our territory, handed down over the years and capable of giving the company its distinctive value.